Attorney General Jim Hood teamed up with The Federal Trade Commission and The Century Council, a national not-for-profit organization funded by the nation’s leading distillers to launch a public awareness campaign in Mississippi to prevent underage drinking. The initiative called "We Don't Serve Teens," is designed to inform adults that providing underage drinkers with alcohol is unsafe, illegal, and irresponsible. Attorney General Hood is launching a statewide radio campaign in efforts to curb the actions of those who do sale or provide teens with alcohol.
In 2000 the beer buy rate for Mississippi teens was 20% and in 2006 the buy rate dropped to 6%. “The State statistics show that our efforts are not in vain. I applaud Mississippians who provide our office with tips, said Attorney General Jim Hood, My office is able to follow up on those tips, and work closely with local law enforcement to catch adults who provide teens with alcohol." "Teen drinking is not inevitable," said the FTC's Janet Evans. "All adults can play a role in reducing underage drinking and related injury". According to Susan Molinari, Chairman of The Century Council, sixty-five percent of teens who drink obtain their alcohol from family and friends. Molinari says parents need to know that turning a blind eye is as irresponsible as putting a drink in their children's hands.